Website Redirects are very important for both visitors interacting with the website and search engines. Redirects are crucial to preserving the SEO of websites. Top ranking websites in terms of SEO require the user experience to be faster, more comfortable, and more secure. In this blog, we will discuss the nuts and bolts of website redirects.

Technical Background

Website redirects are web code commands. A redirect happens when a web page is visited at an old URL and it later changes into a new URL. Consider this example: a user opens website.com/home in their browser and is then redirected to website.com/about-us.

Why are Website Redirects Useful?

Website redirects are very useful for SEO optimization of websites; let’s look at some examples of uses of website redirects. …

What comes before product-market fit

I’m a senior Ruby on Rails engineer with a background in building enterprise software for SaaS companies. My co-founder is also a senior engineer with a background in building enterprise data processing pipelines. We co-founded a start-up to build an appointment management system for dental clinics and beauty salons. Building the MVP, around 2018, was the best experience!

My co-founder had a dentist friend who was eager to use our CRM in her dental practice. …

This is the first of a series of tutorial on building a Customer Relationship Management application using Ruby on Rails.

Motivation

Building a Customer Relationship Management system is an extremely hot topic among software engineers nowadays. With the current health environment pushing more and more businesses to consider going online, the demand for CRMs is higher than ever.

While there are some obvious champions in this field (yes, of course, I’m talking about Salesforce), some businesses don’t want something as complex and expensive as that.

I’ve also noticed a trend recently, where people prefer using niche CRMs rather than generic solutions. The owner of a beauty clinic would rather use a CRM where the customer is called a client, where they can create a list of services and track their current product stocks. …

Our lives are inevitably moving more and more towards being 100% online. On average, every US consumer had 12 digital subscriptions as of January 2020, with Millenials leading the stats with over 17 digital subscriptions. With this number also comes a subtle pain felt by every digital subscriber...

Our first customer interview for the SEO tool we are building surfaced unexpected pains of small business owners when it comes to digital subscription services.

Talking to your customers early on when building a product is probably the first piece of advice you read when researching what entrepreneurship is all about. …

Meta Descriptions hold a prominent place behind the success of SEO campaigns. If you are planning to get the most out of your SEO efforts, you need to have a clear picture of what they are and how to use them.

What is a meta description?

The Meta Description is the summary of a web page. This meta description will be shown when that specific website is displayed on search engine results pages.

When you search for something on Google, you will be able to see a small description under the URL on the results pages. That’s the meta description. …

The Page Title, also called the Title Tag, Meta Title or SEO Title, is the HTML element representing the title of the web page.

Technical Background

The Page Title is a piece of HTML code, part of the Head section, representing the title of the webpage.

Titles are important for usability, are pivotal for SEO and displaying links being shared on Social Media (Facebook and Twitter).

The title is meant to be an accurate and brief description of the content.

The Meta Title is displayed on the Search Engine Results Page (SERP) and is the clickable part for every result.

The Page Title is also displayed in the browser tab when you visit that website. …

Feedback is most valuable in the early days

Podia is a course-management platform enabling entrepreneurs to sell online courses, webinars, and memberships. Everything about the Podia branding seems textbook-perfect.

We are all probably aware of the much-circulated example of how Steve Jobs introduced the iPod in October 2001:

“1,000 songs in your pocket.”

It was simple, it was concise, and, best of all, it was memorable. This was the turning point when Steve Jobs introduced the world to a revolutionary type of marketing: being customer-focused. He did not describe the new iPod as a touch-enabled with X GB of storage and N MB of RAM. …

Welcome to the sixth edition of The Side Hustler — a weekly editorial featuring a successful maker story.

Foreword

We asked you a few weeks ago what you liked and loved about our newsletter. It turns out that 64% of you wanted to see more in-depth analyses. We are thrilled to come to the conclusion that our audience values quality over quantity. We feel humbled by such a discovery and vow to do better. …